Google Ads
Google Ads Performance
Spend
$202.81
Clicks
197
Impressions
7,261
Conversions
4
4 conversions
CTR
2.71%
CPC
$50.70
| Campaign | Spend | Impressions | Clicks | Leads | CTR | CPC | CPA |
|---|---|---|---|---|---|---|---|
| Search | General | $172.75 | 975 | 67 | 3 | 6.87% | $2.58 | $57.58 |
| PMAX | General | $30.06 | 6,286 | 130 | 1 | 2.07% | $0.23 | $30.06 |
Meta Ads Performance
Spend
$331.55
Clicks
691
Impressions
56,228
Leads
2
CTR
1.23%
CPC
$0.48
| Campaign | Spend | Impressions | Clicks | Leads | CTR | CPC | CPA |
|---|---|---|---|---|---|---|---|
| Leads | Campaign | $167.71 | 7,370 | 107 | 2 | 1.45% | $1.57 | $83.86 |
| Traffic | Campaign | $163.84 | 48,858 | 584 | 0 | 1.20% | $0.28 | - |
LinkedIn Ads
LinkedIn Ads Performance
Spend
$271.83
Impressions
15,712
Clicks
444
CTR
2.83%
CPC
$0.61
CPM
$17.30
Reach
5,087
Engagements
445
| Campaign | Status | Spend | Impr. | Clicks | CTR | CPC | Reach |
|---|---|---|---|---|---|---|---|
| Website Visit | General | Active | $271.83 | 15,712 | 444 | 2.83% | $0.61 | 5,087 |
LinkedIn campaign driving awareness to AB Contracting's website. Strong 2.83% CTR at $0.61 CPC with 5,087 people reached across the St. Louis market.
CRM & Automations
Lead Nurture Workflow
Automated lead nurture system built in GoHighLevel. When a Meta lead comes in, they are automatically enrolled in an SMS and email sequence to increase contact rates and drive conversions.
Meta Lead Nurture Workflow
Email Nurture
Email Lead Nurture Sequence
Two-step automated email sequence that engages new leads with a professional introduction and follow-up to build trust and encourage them to reach out.
Email #1
Email #2
CRM & Automations
SMS Lead Nurture
Two-step automated SMS sequence sent to new leads. First message follows up immediately after form submission, second message reminds them of available services and encourages contact.
SMS #1 — Initial Lead Follow-Up
SMS #2 — Service Reminder Follow-Up
Social Media Planner
Content calendar with scheduled and in-review posts. Multiple posts are queued and awaiting client approval before publishing.
Social Media Planner (multiple posts in review)
Completed Work
What We Built & Delivered
Website
- Created Google Analytics, GMB, GTM, Meta Pixel from scratch
- Built website V1 (in progress): abcontracting.melleka.com
- Added Google Tag for conversion tracking
- Fixed contact form, made required fields on career form flag red, website moves handled on WP Engine
- Created site audit
Google Ads
- Created Search | General and PMAX | General campaigns targeting St. Louis metro
- Verified Google Ads account (government documentation approved)
- Ongoing negative keyword refinement (blocked competitors, irrelevant queries)
- Looker Studio report created
Meta Ads
- Created Leads, Traffic, and Sales campaigns
- Set up Meta Pixel, zip code targeting (St. Louis metro), lead form field mapping
- Created 12+ automated custom audiences for targeting
CRM & Automations
- Built lead nurture workflow: New contact → SMS #1 (2 min) → Email #1 (day 3) → SMS #2 (day 8) → Email #2 (day 10)
- Integrated ServiceTitan with Zapier → syncs to Melleka App (GHL)
- Created Zapier zaps for web form, contact form, career form, and Meta leads → email notifications
- Set up Career Applicant → Email Notification Workflow
Social Media
- Set up Instagram, Facebook, LinkedIn pages
- Posting 3x/week across all three platforms since June 2026
- UGC scripts created (multiple options)
- Video scripts written for UGC ads
Other
- Added to online listings/SEO
- LinkedIn ad account connected
- Purchased email marketing domain