Since May 20, 2026

Above and Below
Plumbing

Residential Plumbing Services | St. Louis Metro
B2C homeowners & landlords

Total Spend$2,777.66

Total Clicks1,487

Total Leads35

PlatformsGoogle, Meta

Google Ads

Google Ads Performance

Spend

$644.43

Clicks

123

Impressions

4,148

Conversions

1

1 conversion

CTR

2.96%

CPC

$5.24

Campaign	Spend	Impressions	Clicks	Leads	CTR	CPC	CPA
Search \| Plumbing Services	$324.29	2,522	73	1	2.89%	$4.44	$324.29
Search \| Water Heater Services	$153.33	782	20	0	2.56%	$7.67	-
Call Only \| Bathroom & Kitchen	$75.40	648	18	0	2.78%	$4.19	-
Water Heaters & Specialty	$70.96	150	9	0	6%	$7.88	-
Search \| Water Treatment & Pipes	$13.46	19	2	0	10.53%	$6.73	-
Search \| General Plumbing	$6.99	21	1	0	4.76%	$6.99	-

Meta Ads

Meta Ads Performance

Spend

$2,133.23

Clicks

1,364

Impressions

128,784

Leads

34

CTR

1.06%

CPC

$1.56

Campaign	Spend	Impressions	Clicks	Leads	CTR	CPC	CPA
Leads Campaign \| General	$1,207.93	33,672	494	34	1.47%	$2.45	$35.53
Call Campaign	$925.30	95,112	870	0	0.91%	$1.06	-

Website

Website Development

Main Website

Ready to go live, latest client updates applied

aboveandbelowplumbingdemo.melleka.com →

Completed Work

What We Built & Delivered

Website

Built website demo: Above and Below Plumbing
Fixed contact forms, improved mobile responsiveness, optimized page speed, CTAs
Fixed contact form on old website; added drainage solutions update

Google Ads

Created Search | Plumbing Services and Search | Water Heater Services campaigns
Paused Call Only campaigns to consolidate budget
Added Google Maps Location Sync asset
Negative keyword hygiene ongoing (blocked DIY queries, competitors, irrelevant terms)
Google Tag added for conversion tracking
Looker Studio report created

Meta Ads

Launched Leads Campaign | General and Call Campaign
Launched "New Leads Ad - Address Q" creative
Budget consolidated into top performers
Meta Pixel set up; lead form submissions routed to CRM via Zapier

CRM & Automations

Built lead nurture workflow: New contact → SMS (2 min) → Email (day 3) → SMS (day 8) → Email (day 10)
Purchased & verified toll-free numbers (primary + secondary)
Integrated ServiceTitan with Zapier → Melleka App sync
Website contact form connected to CRM via Zapier
Meta lead Zapier zap firing confirmed (screenshot verified)

Social Media

Set up Instagram, Facebook pages
Posting ongoing with brand guidelines (blue polo workers, logo on every slide)
UGC scripts written (4 options for landlords, homeowners, etc.)