Google Ads
Google Ads Performance
Spend
$578.27
Clicks
192
Impressions
3,251
Conversions
0
0
CTR
5.9%
CPC
$3.01
| Campaign | Spend | Impressions | Clicks | Leads | CTR | CPC | CPA |
|---|---|---|---|---|---|---|---|
| Search | Arrow Boards & Specialty | $184.87 | 839 | 57 | 0 | 6.79% | $3.24 | - |
| Search | Rental Intent | $148.56 | 438 | 49 | 0 | 11.19% | $3.03 | - |
| Search | Buy Intent | $147.09 | 1,121 | 51 | 0 | 4.55% | $2.88 | - |
| Search | Industry Targeting | $97.76 | 852 | 35 | 0 | 4.09% | $2.79 | - |
Meta Ads Performance
Spend
$321.67
Clicks
746
Impressions
30,534
Leads
52
CTR
2.44%
CPC
$0.43
| Campaign | Spend | Impressions | Clicks | Leads | CTR | CPC | CPA |
|---|---|---|---|---|---|---|---|
| Buy & Rent | Lead Campaign | $287.55 | 24,017 | 650 | 52 | 2.7% | $0.44 | $5.53 |
| Buy & Rent | Traffic Campaign | $34.12 | 6,517 | 96 | 0 | 1.47% | $0.36 | - |
LinkedIn Ads
LinkedIn Ads Performance
Spend
$260.67
Impressions
7,620
Clicks
28
CTR
0.37%
CPC
$9.31
CPM
$34.21
Reach
7,203
Engagements
60
| Campaign | Status | Spend | Impr. | Clicks | CTR | CPC | Reach |
|---|---|---|---|---|---|---|---|
| Buy/Rent Campaign | Active | $260.67 | 7,620 | 28 | 0.37% | $9.31 | 7,203 |
LinkedIn Buy/Rent campaign targeting traffic control equipment buyers. Reached 7,203 professionals with 60 total engagements including 2 reactions.
Website
Website Development
CRM & Automations
Lead Nurture Workflow
Automated lead nurture system built in GoHighLevel. When a Meta lead comes in, they are automatically enrolled in an SMS and email sequence to increase contact rates and drive conversions.
Meta Lead Nurture Workflow
Email Nurture
Email Lead Nurture Sequence
Two-step automated email sequence that engages new leads with a professional introduction and follow-up to build trust and encourage them to take the next step.
Email #1
Email #2
CRM & Automations
SMS Lead Nurture
Automated two-step SMS sequence sent to new leads upon form submission to establish quick contact and increase response rates.
SMS #1
SMS #2
Social Media Planner
Content calendar with scheduled posts. Includes an approved post and additional edits currently being worked on for upcoming content.
Social Media Planner (approved post, edits in progress)
Completed Work
What We Built & Delivered
Website
- Building e-commerce site with 6 dynamic products: Traffic Cones (3 sizes), Arrow Boards, Message Boards with quantity-based pricing
- Meta Pixel added, forms updated
- Lead form field split (first/last name); Zapier webhook configured
Google Ads
- Created 3 specialized campaigns: Buy Intent, Rental Intent, and Arrow Boards/Specialty
- Ongoing negative keyword work (added 19+ negatives to block irrelevant traffic like Harbor Freight variants)
Meta Ads
- Created Buy & Rent Lead Campaign and Traffic Campaign
- Created 12 automated custom audiences for targeting optimization
CRM & Automations
- Built lead nurture workflow emails and SMS (V1)
- Zapier webhook connected for web forms
Social Media
- Set up Instagram, Facebook pages
- Posting 3x/week; brand-specific guidelines applied (correct USA-only imagery, JBC/Plasticade cones)
- UGC scripts created
- Video ad scripts produced
- LinkedIn ad account connected